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B2SMB Summit

News and Insights

August 22, 2017

LinkedIn’s Ryan Wilson at The B2SMB Summit: Making SMBS First Class Citizen

Streetfight recently featured this post on LinkedIn’s Ryan Wilson, who is appearing at The Summit.    As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has…

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August 10, 2017

AdRoll’s Scott Gifis At the B2SMB Summit: Creating ‘AdSense for SMB ECommerce’

SMB merchant advertising often gets out-performed by larger companies with larger budgets and staffs. Can it use technology to get on a level playing field? That question has gotten especially important as retailers try to not only increase awareness online, but also sell (hence the rocket-like rise of Shopify). That’s the role envisioned by companies…

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August 8, 2017

At The B2SMB Summit: The Local OS for SMBs (and What SMBs Really Want)

  We probably started talking about The Local Operating System a few years ago. Groupon had started painting a fresh vision of “closing the loop” for SMBs, combining its promotions, transactions, point of sales info and location info. Since then, the quest for a Local Operating System has intensified for SMBs.  In particular, cloud services…

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August 2, 2017

B2SMB Summit: Program and Speaker Lineup Announced

We have officially taken the wraps off the program and initial speaker lineup for our B2SMB Summit, which is taking place Oct. 3-4 at two locations in Chicago’s Loop: 1871 and Revel Fulton Market. We started working on the event early this spring. Dave Walker, chairman at bizHive and a longtime marketing leader, had constructed a blueprint…

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July 25, 2017

GoDaddy CPO Steven Aldrich at The B2SMB Summit: 6 Themes Guiding Our SMB Services

GoDaddy Chief Product Officer Steven Aldrich, a featured speaker at The B2SMB  Summit, has learned a lot about marketing to SMBs in his tenure at the 20-year-old company, which has greatly expanded its offerings from Domain registration to a wide range of SMB needs, including websites, email, marketing, online commerce and bookkeeping.  At the end…

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July 21, 2017

B2SMB Keynoter Erik Day on Dell’s B2SMB Approach: ‘Big City, Small Town Feel’

  There is a great comment from B2SMB Speaker Erik Day, VP and GM, Small Business at Dell, about working with SMBs in this month’s issue of Entrepreneur Magazine.  Here’s the relevant snippet from the article: Dell’s Small Business hub in Nashville (one of two Dell SB hubs — the other is in Austin, Texas)…

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July 19, 2017

At The B2SMB Summit: ReThinking Innovation and the Impact on SMBs

Lorem Co-Founders Charlie Fogerty and Sam Wilcoxon (photo courtesy of TechCrunch) Innovation is the key to new business growth, and an important driver of the SMB economy.  At the B2SMB Summit, we will be taking a close look at innovation and how it is applied by SMBs. On Day 1 at the 1871 accelerator in…

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July 6, 2017

Research at The B2SMB Summit: LSA Digs Deep into SMB Cloud Adoption

B2SMB data has historically focused on ad dollars: their volume, segmentation and shift. As B2SMB moves more broadly towards marketing, services and tools, additional, dynamic types of data insights are required. That’s where a new research product from The Local Services Association  is going — The Tech Adoption Index.  During an LSA Webinar last week, my longtime…

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July 3, 2017

Dex and YP Merge; Leaders to Discuss Platform Strategies at The B2SMB Summit

For B2SMB, its no longer about selling a single service or feature.  Now it is all about the platform  — and then selling it as a one stop to SMBs. That’s the essential recognition behind Dex’s acquisition of YP, which creates a combined entity with 5,000 sales reps and roughly 700,000 SMB customers — one…

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June 22, 2017

Boomtime’s Mark Canon at The B2SMB Summit: ‘Our Job is to Capture Business’

Mark Canon, a member of the B2SMB Summit Advisory Board, has been in leadership positions at Yell Group, Autobytel, AOL and Switchboard. He is currently President and CEO of Boomtime, which provides word of mouth marketing solutions for SMBs. Recently, Mark shared some observations and advice for selling to and serving small business customers. Are SMBs happy with digital marketing options?…

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