• Sell More Small.

    Join Business-to-Small-Business
    Market Leaders, Experts & Innovators
    at Business.com’s B2SMB Summit,
    October 3-4, 2017 in Chicago.

     

Are you poised to win your share of
the $500 Billion Small Business Market?
Guarantee it at Business.com’s
B2SMB Summit October 3rd & 4th!

 

If you are an industry leader whose job depends on successfully winning — and keeping — Small Business customers,  Business.com’s B2SMB Summit  will prove transformativeWe’re the first conference to focus exclusively on winning and growing your share of the $500 Billion Business-to-Small-Business – B2SMB – market.

Whether you’re a B2SMB Marketer, Brand Manager, Product Developer,  Sales Leader or Investor, the B2SMB Summit will directly address your needs in the B2SMB marketplace.  Plus you’ll network with your fellow B2SMB industry leaders and get the latest SMB market research, insights, and methods.

Count on the B2SMB Summit to bring together the best, brightest, and bravest who meet the B2SMB market every day, and win!

Register Now. 

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Kim FeilbizHive, CEO
Erik DayDell, VP & GM, SMB
Gordon HenryDexYP, CMO
Steven AldrichGoDaddy, CPO
Cesar KellerMicrosoft, former WW SMB Marketing
Sam ArtmannWeb.com, VP, Strategic Partnerships
Jeff PerryDocusign, VP Sales, SMB
Lem LloydBuzzBoard, SVP Revenue
Jenn AllenCisco, Go-to-Market Lead for SMB Segment
Mark CanonBoomTime, CEO
Scott GifisAdRoll, VP & GM, NA
Martin Schmidt1&1, Lead - Strategic BD
Doug LlewellynPurch, COO
Steven HandmakerAssurance, CMO
Dan GliattaCargo, Co-Founder
Bob ArmourJellyvision, CMO
Randy ParkerBrevi, Founder/CEO
Howard Tulman1871, CEO
Charles LaughlinLocal Search Association, Research Analyst
Annette TontiThe Innovation Scout, CEO
Bill FurlongSquarestack, Founder
Sam WilcoxonLorem, CEO

Topics Covered

New Ways to Engage SMBs

From new Small Business purchase behaviors to new media options that reach the time-starved Small Business prospect, our keynotes and panels of Experts will breakdown what works, what doesn’t and what’s next, including:

  • The “right” SMB media channels
  • Strategic use of social media & reviews
  • Targeting SMBs via direct marketing
  • Using Predictive Marketing tools
  • Telemarketing vs. Premise sales

New Ways to Close SMBs

SMB customer costs-per-acquisition are edging ever higher. But new ways to efficiently and effectively qualify and close the sale are emerging.  Learn “best practices” from today’s most successful B2SMB Sellers.

  • Organizing your sales team(s)
  • Vertically inform your segments
  • Full Serve vs. Self Serve
  • Leveraging social media comments
  • Integrating with existing platforms

New Ways to Keep SMBs

Churn rates are approaching 75% per year. How do you keep Small Business customers? Learn the latest CRM techniques, tools and more, all specifically aimed at retaining and growing your Small Business customer base.

  • Build the best customer dashboards
  • Shape an SMB’s marketing budget
  • Use SMB data to understand intents
  • Focus on Value Adds
  • Getting past the 6-month churn

Proudly sponsored by

Interested in becoming a sponsor? Get in touch.

Schedule

The B2SMB Summit is designed to maximize value in a fast-paced single-day format, with a 3-hour pre-conference agenda and reception the night before.

Focused on issues, opportunities and solutions, all of our sessions will help you better reach, engage, sell, and keep more Small Business Customers. With time set aside for networking, and space set aside for demonstrations, we’ll hear not only from the Experts, but from 3 different Small Business Owner panels.

See below for our hour-by-hour agenda:

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October 3- Tentative Agenda

  • 3:00-4:00 pm B2SMB SUMMIT CHECK-IN/REFRESHMENTS

    Come early, enjoy the stimulating setting at 1871 and meet colleagues over refreshments.

  • 4:00-4:10 pm B2SMB SUMMIT Opening: Perspective and Insights

    The B2SMB Summit co-chairs provide data infused perspective and insights in their “welcome” to conference attendees.

    Peter Krasilovsky, Principal Analyst, LocalOnliner
    Doug Llewellyn, President, Purch/Business.com
    Dave Walker, Chairman, BizHive

  • 4:10-4:35 pm BRAIN TRUST: SMB INNOVATION DRIVERS

    A new breed of SMB is evolving, fostered by innovation in accelerators, networks, technology and changing demographics (i.e. Millennials). This brain trust session with three of the industry’s top thinkers spells out what’s happening, best practices and results.

    Howard Tulman, CEO, 1871
    Annette Tonti, CEO, The Innovation Scout
    Cesar Keller, former head, Microsoft WW SMB Marketing

  • 4:35-4:50 pm SMB INNOVATION DEMOS

    We’ve curated a group of SMB services to show off and discuss their new services and why they could transform the B2SMB marketplace.

    Sam Wilcoxon, CEO, Lorem
    Additional speakers to be announced

  • 4:50-5:00 pm THE 2017 B2SMB SUMMIT INNOVATOR AWARD

    The B2SMB Summit Innovator Award will be presented to individuals and/or companies that move the needle for SMBs in technology deployment, efficiency, sales and engagement.

  • 5:00-6:15 pm NETWORKING RECEPTION/TOURS OF 1871 FACILITY

    Enjoy Chicago-style drinks,  hor d’oeuvres and networking with your colleagues. We’ll also be running tours of 1871, the ground-breaking accelerator program located in Chicago’s historic (and beautiful) Merchandise Mart.

  • 6:15-8:30pm B2SMB DINNER GROUPS

    Matched dinner assignments (no host); Reservations at Chicago  ‘Loop’ restaurants

October 4- Tentative Agenda

  • 7:30-8:30 am NETWORKING BREAKFAST

    Come early and meet with your B2SMB colleagues over breakfast

  • 8:30-8:45 am THE B2SMB OPPORTUNITY AND THE NEXT WAVE

    The B2SMB Summit co-chairs welcome conference attendees and present the key themes and data guiding the next wave for B2SMB.

    Peter Krasilovsky, Principal Analyst, LocalOnliner
    Doug Llewellyn, President, Purch/Business.com
    Dave Walker, Chairman, BizHive

  • 8:45-9:05 am OPENING KEYNOTE

    A leading, transformative B2SMB luminary will kick off the day’s discussions.

  • 9:05-10:00 am BUILDING THE ULTIMATE SMB PLATFORM

    The SMB value equation has moved from individual services to synergistic platforms – and everyone wants to be that platform. What are the winning strategies for platform companies to engage, sell and retain SMBs? What are the best win-win business models? How can individual services best leverage being part of a platform?  What features are truly “value add?” Many attendees will consider this “the essential panel.”

    Sam Artmann, SVP, Web.com
    Jeff Perry, VP of Commercial Sales, SMB, DocuSign
    Martin Schmidt, Strategy Leader, 1+1

  • 10:00-10:30 am QUANTIFYING THE B2SMB MARKETPLACE

    How big is the B2SMB opportunity? In what segments? Where is the growth? Top B2SMB researchers will share primary research into B2SMB market size, segmentation, key features, revenue forecast, marketing trends and sales/ spending trends.

    Moderator: Peter Krasilovsky, Principal Analyst, LocalOnliner

  • 10:30-11:00 am NETWORKING BREAK + B2SMB DEMO HALL

    Enjoy a networking break among our exhibitors, and get “hands on” with next- gen demos from top innovators (e.g., Voice Search, On- Demand Video, VR/AR and AI, Loyalty).

  • 11:00-11:45 am THE CRITICAL MISSION FOR B2SMB AGENCIES

    Ad agencies have always represented SMBs. But they are de-emphasizing their traditional role in ad placement and providing clients with services and features that directly drive engagement. Top agency innovators will discuss the revolutionary changes within the industry, and how they’ve adapted.   

    Mark Canon, CEO, Boomtime
    Dan Gliatta, CEO, Cargo
    Randy Parker, CEO, Brevi

  • 11:45 am-12:15 pm SMBs TALK BACK: LIVE FEEDBACK

    Tech vendors always have great solutions for SMBs. Or so they think.  What do the smartest SMBs think will really help them?  What are they going to spend money on? We’ll interview a team of progressive SMBs about what works for them, what they want to do and what they will do in 2017-18.

  • 12:15-1:30 pm MATCHED ‘SPEED DATING’ AND NETWORKING LUNCH

    Enjoy a great lunch and networking among our B2SMB exhibitors. Also, take the opportunity to sign up for 1:1 “speed dating” sessions that will match solution providers and SMB marketing resellers for valuable connections and feedback.

  • 1:30-2:00 pm FEATURED INTERVIEWS: YP’s JARED ROWE AND DEX’s GORDON HENRY

    The largest marketing channels for SMBs have aggressively developed new platforms to keep relevant. YP and Dex Media are two of the largest, with thousands of “feet on the street” between them. We’ll interview YP CEO Jared Rowe and Dex Media SVP Gordon Henry – two leaders with extensive experience in various B2SMB channels —  about the evolution of their companies, and what’s next.

    Gordon Henry, CMO and EVP, Dex Media
    Jared Rowe, CEO, YP

  • 2:00-2:30 pm AFTERNOON KEYNOTE: B2SMB ‘BIG THINKER’ SERIES

    SMBs are driving the nation’s economy, and the next generation of B2SMB technology and services will get them there.  Our afternoon keynote will share insights, and make the case.

  • 2:30-2:45 pm NETWORKING BREAK

    Enjoy a networking break among our exhibitors.

  • 2:45 -3:30 pm CLOSE THE LOOP: DATA’S TRANSFORMATION OF SMB MARKETING

    SMB marketing has been transformed by new data inputs showing customer behavior, transactions and location. Indeed, the smart use of data is the industry’s key differentiator. We’ll talk with industry leaders about best applications of engagement and “Close the Loop” services, including social media, point of sale, promotions and other touchpoints.

    Moderator:  Bill Furlong, Founder, Squarestack
    Jenn Allen, Go to Market Lead for SMB Segment, Cisco
    Scott Gifis, VP& North American GM, Adroll
    Additional speakers to be announced


    More leading B2SMB data executives to be announced

  • 3:30-4:15 pm WINNING WITH NON-TRADITIONAL SMB SALES CHANNELS

    SMBs are increasingly getting services from a variety of non-traditional sources, including retailers, payment companies, suppliers, banks and credit card companies – all of which have developed virtual platforms. Who is best positioned to provide these services? What are the best ways to integrate their offerings?

    Scott Sutton, VP, Safeguard/Deluxe*
    More leading B2SMB sales & marketing executives to be announced

  • 4:15-4:30 pm FINALE: BUILDING THE B2SMB COMMUNITY

    The B2SMB community is rapidly building, with businesses helping each other and themselves with referrals, insights and shared services.  In the closing event of the B2SMB Summit, we’ll talk with leading B2SMB leaders and builders to see how we can plan ahead for the industry’s next changes.  

    Kim Feil, CEO, bizHive
    Doug Llewellyn, President/COO Purch
    Leading players will be announced

Frequently Asked Questions

Where is the event being held?

Our Main Summit is at the Revel Fulton Market in the heart of Chicago’s West Loop. Our Pre-Conference event is at the 1871 Incubator in the famous Merchandise Mart.  Both venues are easily accessible to & from downtown hotels, restaurants, attractions & more.

More Info

What’s the weather like in Chicago in early October?

Some would say it’s the best time to visit Chicago, especially when the Cubs are in the World Series. But the beaches will be closed. Dress in layers.  

More Info

What kind of networking opportunities will be at this event?

Networking is a top priority at this event–both in person, and online. Check out our LinkedIn Group, which is live now.

More Info

What if I need to cancel at the last minute?

Please see the B2SMB Summit’s Terms and Conditions for our refund policy, as well as other important event policy statements.

More Info

Travel Information

Venue
Pre-Conference
October 3

1871 at Merchandise Mart
222 W Merchandise Mart Plaza, #1212
Chicago, IL 60654

Venue
B2SMB Summit
October 4

Revel Fulton Market
1215 West Fulton
Chicago, IL  60654

Getting Here

O’Hare & Midway Airports – All Airlines
Union Station – Amtrak

Getting Around

Chicago Transit Buses, Trains & El
Chicago is an Uber & Lyft City
We’re centrally located in The Loop

Nearby Accommodations

The Palmer House Hilton

17 East Monroe Street
Chicago, IL 60603

Soho House Chicago

113 N Green St. #125
Chicago, IL 60607-2303

Hampton Inn Chicago West Loop

116 N Jefferson
Chicago, IL 60661

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